How robust dashboards help your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards give you an overall view of your business. Here are some uses of dashboards in real-life business situations. Marketing insights An organization's marketing department typically analyzes a significant amount of data from various channels. Whether the purpose

By |2019-11-13T14:29:58+00:00August 20th, 2019|Business|

Boost your marketing and promotion with social media

Marketing and promotion has evolved greatly through the years, especially in the era of social media. Social media is proving to be the present and future of marketing, and with the following tools, your business can harness its full potential. Having great content on your site is the magnet that attracts visitors. However, when there

By |2019-11-13T14:39:30+00:00July 3rd, 2019|Social Media|

Increase your leads by automating SMB marketing

Marketing automation was once a technology reserved for mega-corporations. Fortunately, the IT industry is making business tools cheaper and more accessible all the time. Nowadays, if you’re a small business owner, you’d have to be crazy to pass up all that marketing automation has to offer. If you haven’t already implemented this wonderfully profitable technology,

By |2019-11-13T14:44:36+00:00June 14th, 2019|Business|

The perfect social media match for your SMB

Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals.

By |2019-11-13T15:23:15+00:00November 12th, 2018|Social Media|

Reasons your business needs CRM software

Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference. Here’s a handful of reasons to make the switch. Grows

By |2019-11-13T15:27:12+00:00October 22nd, 2018|Business|

Facebook: 4th favorite choice for teens

Facebook is no longer the most popular social media platform for US teens. According to a recent survey by Pew Research Center, only 51% of US teens aged 13 to 17 years are using Facebook. This is much lower than the shares for US teenage Snapchat users (69%), Instagram users (72%), and YouTube users (85%).

By |2019-11-13T15:50:16+00:00June 11th, 2018|Social Media|

Google Introduces New Features for February

As both an internet user and a business owner, you need to know how to get the most out of your web browser. If you want to see Google as a business tool rather than a difficult inconvenience, read on. Ad Blocking Android users will be pleased to hear that the newly updated Google Chrome

By |2019-11-14T07:04:25+00:00February 19th, 2018|Google|

Enhance content through social media

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you'll be able to send customers tailor-made content that helps increase conversion rates and sales revenue. Grow your business with social media with these four steps: Identify what’s

By |2019-11-14T11:00:00+00:00August 7th, 2017|Social Media|

Your SMB needs these Facebook tools

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts: Audience Insights tool This free

By |2019-11-14T11:02:26+00:00July 10th, 2017|Social Media|

How to market SMBs with Pinterest

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true. Here are some pointers to keep

By |2019-11-14T11:05:15+00:00June 12th, 2017|Social Media|